Dear Valued Customer:

Our parent company Securience, LLC would like to announce that we have submitted PMTAs for all of our vapor product lines.  In all, Securience, LLC has submitted 20,510 PMTAs, totaling over 1,000,000 pages and includes all of our house lines and private/white label brands.  This includes but is not limited to the following:

  • DuraSmoke

  • Forge

  • VapeMoar

  • AmericaneLiquidStore

Further, we have received confirmation from all of our distributed lines that they, too, have submitted their PMTAs.  These lines include all of the following:

  • Beard Vapor Co.

  • The One

  • Charlie’s Chalk Dust

  • Mr. Meringue

  • Pachamama

  • Black Rock Vapor

  • Carnivale

  • Taffy

Per the FDA, the PMTA process after submission is as follows:

Review Process

Generally, the FDA review process will consist of three phases:   

Read more about each of the phases by submission type: Premarket Tobacco Product Application (PMTA)Substantial Equivalence (SE) ReportExemption from SE Request (EX REQ). Note that the PMTA process also includes a fourth phase for post-market reporting.


The FDA plans to post a list of the deemed new tobacco products that were on the market in the U.S. as of Aug. 8, 2016, are still on the market now, and for which a premarket submission was made by Sept. 9, 2020. However, before making such a list available, FDA needs to ensure that publishing any such information complies with federal disclosure laws and regulations.  Therefore, it may take a while, possibly 6 months or longer, for such a list to be compiled.

If you have any questions or concerns, please contact a member of our Customer Service Team at 262-806-0300.